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Guest Post: How Powerful are Engaging Posts in Social Media?

When you’re an enterprise, may it be a business start-up or an established one, social media is one of the digital marketing tools that you shouldn’t overlook.

Social media pages on Facebook and Twitter can determine search ranking results, especially when search engines like Google find it significant enough to be high up on the search engine results pages (SERPs).

guy sipping frozen coffee on iphoneThis can help increase traffic, engagement, and conversion rates for your business. In addition, social media presence can demonstrate brand power, credibility, and authority.

However, each platform works differently, making it additionally difficult for social media coordinators to what, when, and how to post content. These tips can help you come up with compelling content for these different social media sites. (more…)

Guest Post: Avoid these Common Facebook Ads Pitfalls

Facebook is one of the best platforms for growing your audience and driving conversions, but many businesses impact their results by making simple mistakes that are easy to avoid. Improving your approach to Facebook marketing will have a significant effect on your ROI.

If you’re not getting the Facebook marketing results you’re after, it might be time to reevaluate your strategies and change the way you approach the channel. These are some of the most common Facebook Ads errors that stop brands from achieving their goals.

Not Focusing on Conversions

Customer journey mapping is one of the hottest trends in digital marketing, and more and more businesses are beginning to look at conversions as a long-term goal. While it’s important to promote long-term engagement, making a sale should be your objective with every Facebook ad.

With that in mind, each ad should be developed to push readers toward making a purchase. Adding a lead to your contact list is a good secondary goal, but only because subscribers are more likely to buy something. It’s important to keep sales at the front of your mind in each Facebook marketing campaign.

laptop on tableUsing the Wrong Statistics

Facebook offers more marketing analytics than any other platform, and these give you unparalleled insight into every piece of content. That said, it’s easy to get distracted by some of the less important numbers and lose sight of the ones that really matter to your business.

Taktical, a performance marketing agency, recommends looking beyond metrics such as reach or likes towards metrics like cost per conversion and cost per click. These tell you exactly what your money is getting with every campaign, and they make it easy to identify which ads need to be revised or replaced.

Sending the Same Ads to Your Entire Audience

Digital marketing used to be as simple as displaying the same ads on different channels, but that approach is now hopelessly outdated. The best marketers take full advantage of Facebook’s audience segmentation features to fine-tune audiences and personalize their content as much as possible.

Facebook allows you to build custom audiences using a wide range of data points including location, age, interests, and previous interactions with your brand. You can also develop lookalike audiences based on your existing leads, helping you identify others who might be interested in your products. Experiment with different custom audiences and see which ones fit your customer personae.

Effective Facebook marketing is crucial for any business, and improving your results is often as simple as making a few quick changes. These are some of the best places to start if you’re looking for ways to update your Facebook marketing practices for 2019.

 

Rae is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing (of course).

 

Guest Post: Facts about Social Media Habits of Each Generation

With gadgets advancing further and internet connection not getting any slower, it’s only a matter of time before more than half of the world’s population is plugged and logged in on their social media accounts.

The estimated number of social media users today is at 3.19 billion, encompassing the baby boomer generation to the younger Gen Z. Here are some nifty facts about each generation’s social media use:

  • 93% of baby boomers open Facebook daily, spending 11+ hours a week on it
  • 80% of Gen X have Facebook and Twitter accounts; they spend more time on social media than millennials
  • 70% of millennials prefer Facebook over YouTube
  • Gen Z prefer Instagram over Facebook and Snapchat

Aside from being a tool for users in connecting with loved ones and being a platform where they can share their thoughts, social media can also be utilized by organizations to reach an audience. This infographic featuring crucial social media statistics can help businesses understand their target audience and leverage social media to communicate with them effectively.

 

#BetterCallPaul – Oh, That Facebook!

It seems that Facebook is back making news and this time it’s about them lying about their watch time. But not only that, it seems that long form videos don’t get traction. So, what should we do? Well, you #bettercallpaul…that’s what you should do! After watching this video of course

Guest Post: How to Pick the Right Platform for Your Social Media Advertising

There’s a reason plenty of businesses have embraced social media marketing wholeheartedly: it gives them the chance to reach a wide range of potential customers. Facebook alone had approximately 2.19 billion active monthly users in the first quarter of 2018. Additionally, surveys indicate that people tend to access social media platforms multiple times a day. This gives marketers many opportunities to reach their audience.

Of course, marketers still need to abide by key best practices in order to leverage social media to its full potential. Partnering with experts at a YouTube or Facebook marketing agency can be a great way to learn these practices. This guide will also help you better understand each major platform, and how you can advertise effectively on them.

Facebook

Facebook is one of the most useful social media platforms for marketers, not only because it boasts a high number of users, but also because it offers tools to enhance and monitor a campaign.

Facebook allows marketers to target specific types of people when they run ads, using factors like geography, interests, and demographics to define an audience. Facebook also lets marketers track a wide range of metrics to assess how a campaign is performing.

It’s worth noting that Facebook is helpful because it allows marketers to post several different types of ads, including video ads, carousels, and individual images with text. To start using this platform, create a Facebook Business account.

Instagram

Did you know that 80% of Instagram users say they follow at least one business on the platform? That may be because Instagram lets marketers run visually compelling ads that don’t feel like they’re cluttering a user’s feed.

On a platform like Facebook, where posts can take several different forms, an ad doesn’t always blend into the newsfeed naturally. On Instagram, where the vast majority of posts are pictures or images, ads are more seamless. Brands can also leverage hashtags to attract customers interested in similar products or services.

YouTube

Content marketing is effective because it offers customers genuine value. Video content marketing is helpful because, as long as a potential customer watches a video through to completion, this type of ad lets you maintain engagement for an extended period of time.

Brands can publish videos on YouTube that tell a deeper story or offer more information than a basic image and text ad could. Companies can also monetize their channels with ads from other businesses.

LinkedIn

According to some experts, LinkedIn remains the most effective social media platform for marketing a B2B business. That’s because the user base typically consists of professionals who use the platform to post or find jobs and network with others in their industry.

LinkedIn is unique because you can generally be confident a person using it is willing to interact with a business. In fact, that’s what the platform is designed for. This isn’t the case with other social media sites, where users may typically rely on to stay in touch with family members or friends.

Snapchat

Because Snapchat is particularly attractive to Millennial users, it’s a helpful marketing tool for brands that serve younger customers.

Of course, Snapchat content is designed to disappear after a set amount of time. Instead of using it to publish evergreen marketing content, marketers can use Snapchat for more spontaneous and exclusive advertising tactics. For example, you could publish a short video of a behind-the-scenes event related to your brand. Customers will appreciate the innovative form of advertising you publish on this unique platform.

Deciding which of these platforms to focus on involves evaluating what kind of business you run. If you tend to serve other brands, LinkedIn is essential. If you market to Millennials, you need to be on Snapchat. Facebook, on the other hand, can be useful to companies in a wide range of industries.

As always, it’s important to experiment. The more you play around with different social media marketing tactics and platforms, the easier it is to find out what does and does not work.

 

About the Author: Rae Steinbach is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing (of course)

Guest Post: A Guide to Creating Compelling and Engaging Social Media Posts

Nearly everyone is active on social media since it’s an excellent platform for sharing whatever you want. However, posting for a business is an entirely different story such that you have an objective to reach out to your target market.

There are a lot of things to consider when publishing on social media. You should also understand the different platforms and learn more about your market so that you can attract the right audience at the right time and place.

However, the most important thing you need to concentrate on is to appeal to the emotions of your audience, as connecting with them can help influence them in positive ways.

Below is an infographic to guide you in creating compelling and engaging social media posts on the four most popular social media platforms particularly Facebook, Twitter, Instagram, and YouTube. From this infographic, you can learn about the tone you should use, what content to share, when to share it, and so on.

For each platform, there are ways in which you can maximize all the features that each one has to help you gain the attention of your target market.

Work on improving your social media posts by using this guide for your audience, as well as help your business grow.

Source Page: https://www.microcreatives.com/general/infographic-creating-social-media-posts/

Paula Arce

As she makes her way in the digital marketing world as a Content Specialist, she also makes sure that she’s updated with the latest memes and trends among other things. With her inner rapper, Paula pops those headphones in and listens to her R&B and Hip Hop playlist during her long rides to and from the South. She either gets herself a venti cup or two of her fave iced coffee or a cold bottle of beer on a random day. There’s nothing in between.

 

#BetterCallPaul Facebook Newsfeed Updates

 

Facebook recently made some newsfeed algorithm changes. So, how does that effect your video strategy? Paul has those answers and more.

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Paul has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose video as his medium and his award winning style has been seen nationally as well as praised locally. A self-proclaimed community proponent and pro-Michigan advocate, he owns and is creative video strategist for UnoDeuce Multimedia which is celebrating its 6th year in Lansing. Paul was just recently awarded the 2015 Entrepreneur Institute Micro-Entrepreneur of the Year.

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In the news

– Facebook to Lift Longtime Ban on Pre-Roll Ads http://adage.com/article/digital/facebook-test-pre-roll-video-ads-ahead-watch-shows/311467/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage&ttl=1512768963&utm_visit=1094749

– I Was a Virtual Reality Non-Believer: http://www.slate.com/articles/technology/technology/2017/11/i_was_a_virtual_reality_nonbeliever_here_s_what_converted_me.html

– “Everybody Knew”: Inside the Fall of Today’s Matt Lauer: https://www.vanityfair.com/news/2017/11/inside-the-fall-of-todays-matt-lauer

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