Email Marketing

GUEST BLOG: 7 Tips to Get Started with Instagram & Facebook Reels

mConnexions Guest Blog: Instagram Reels

Reels just got REAL!

Think you can avoid using Reels for your business marketing? Mark Zuckerberg made it clear: if you want engaged followers on Instagram, Facebook (which is going Meta!), TikTok, and even now on LinkedIn, you need reels!

After Zuck painted a futuristic vision for Facebook during the earnings call at the end of October, it’s time to rethink our social media marketing strategy. If Facebook’s CEO is talking about reels, we should all be taking notes. (more…)

GUEST BLOG: How Digital Marketing Can Help Your Business Take Off

Are you looking for a way to grow your business? Do you want it to take off and reach new heights? One of the best ways to achieve this is through digital marketing. Digital marketing can be anything from social media marketing, email and newsletter campaigns, and search engine optimization. This blog post will provide an overview of what these terms mean so that you can see if this would work for your company. (more…)

GUEST BLOG: How to Harness the Power of Email Marketing & Automation

mConnexions Marketing Agency

Reports show that checking email is the #1 activity on the internet with 94% of internet users getting online for this reason alone. This means that email actually surpasses social media usage and online searches. Email marketing’s power comes from its ability to break through cultural, generation, and class barriers. Its effectiveness for marketers lies in its ability to target a specific audience while providing a steady return on investment. (more…)

Guest Post: 4 Undervalued Pieces of Technology Every Effective Marketing Department Needs

In business, marketing is very important as it helps spread the word about the business brand with the aim of attracting clients to the business. Today, there has been a consistent advancement of marketing technology and software that almost every business incorporates in their marketing strategies. However, there are undervalued pieces of technology that are still very effective in marketing just about any business. This article covers some of these underrated technology platforms that every marketing department needs to attract more clients to the business. (more…)

GUEST POST: 7 Marketing Tactics to Use During COVID-19

mConnexions Marketing Agency

Congratulations! If you’re reading this blog, you’ve survived nearly all of 2020, a year truly unlike any other, including uncontrollable wildfires and record-setting hurricane counts, a highly divisive U.S. presidential election, and of course, a global pandemic with unparalleled personal and professional consequences.

But 2020 has also been a year of incredible opportunity and innovation, with many businesses finding creative ways to stay connected through unique outreach and clever marketing. Now more than ever, it’s important to celebrate these successes, and learn how we can bring these new strategies to bear in the upcoming year. 

The new year is a new opportunity for growth and expansion, and we’ve got the inside scope on the top takeaways from this turbulent year that’ll set you up for a stronger 2021. Let’s dive into our recommendations showcasing the trends of 2020 for a year-end review!  (more…)

GUEST POST: Drive More Traffic to Your Site With These Top Digital Marketing Tips

If no one visits your store online, does it even exist? Ignoring the existential connotations of that question, it certainly won’t bring you any money. For a website to be profitable, it must generate qualified leads or sales. 

Building a fantastic website is reasonably straightforward. Getting those qualified leads or sales is where it becomes tricky. With millions of sites competing for attention, the web is like a massive, congested market.

By creating an excellent site, you’ve already taken the first steps. In this post, we’re going to go over what to do next. We’ll look at seven great digital marketing tips to help you promote your business.

(more…)

Guest Post: Infographic on Video In Email Marketing

In 2020, there’s a surprising upswing in email engagement as customers turn to engaging with brands digitally. The urgent shift to lockdown, overnight in some countries, has seen email open rates increase significantly in the last two months. Iterable research reported in Forbes showed that from March-April 2020 alone, email open-rates and click-throughs shot up by 21% and 14% respectively. Businesses therefore are in a virtually unprecedented position to utilise tech and rich media to connect with their customers all while seeing qualitative and quantitative results; Iterable’s data also measured an 8.5% increase in purchases attributed to email for the same period. In this uncertain market, that’s positive news.

What we can observe from this is that customers largely unable to visit stores in person are turning to brands in different ways. The logical strategic move for all business owners is that it’s absolutely the time to work on winning over customers via their inbox. One high-impact way to do that is video. The last 10 years has seen video content boom, as Bethany Stechanfeld aptly says, “Especially as the world is shifting towards remote, online video provides a human-to-human lifeline for marketers to engage customers, show value, and drive more business online.” Combining video with email is a no-brainer, especially when you consider how it can be personalised to inspire, engage, inform, and entertain customers all while reinforcing your brand story.

Video marketing experts One Productions are keen to help you learn more about this so your email marketing performs. They’ve shared this infographic, Video In Email Marketing, so you can delve further into the statistics, benefits, scope, and practical implementation of this marketing niche. What’s key across industries is that your customer expects value from email marketing: not another generic email out to the subscriber list. Start with a simple video type like an animated explainer or value-adding How To then you steer the direction: the number one rule to remember is a short, impactful clip is what retains the user’s attention.

 

Tom Hopkins is the Managing Director of One Productions, a video production company based in Dublin, Ireland.

Guest Post: Event Marketing In 2020: What Gen Z Really Wants

The wind is changing in the world of marketing.

While Millennials are currently receiving a good share of business’ attention, there is a new kid on the block— kids, to be exact.

The so-called generation Z is here. And you would be a fool if you think you should ignore them.

Generally defined as those born during the late 1990s to late 200s, Gen Z is expected to have a direct spending power of at least $143 billion in the United States alone. And attracting them to your brand events can mean a whole new set of strategies to be successful.

1. Mobile-First

Gen Z won’t be able to recall a time with technology. As a matter of fact, a survey found out that 97% of nearly 80,000 respondents indicated that they own a smartphone and 64% say that they are constantly online with more than half being more insecure without their mobile devices versus their wallets.

Take a moment to let that sink in.

So, you need to up your event marketing game, optimizing for mobile devices. Make your specific event websites mobile-friendly or develop specific event mobile apps that they can download on their smartphones. You also need to create content with mobile devices in mind, for instance using vertical videos.

2. They Love Influencers

In 2018, it was expected that brands would spend up to $1.8 billion on Instagram influencers with over 14.5 million sponsored posts.

Sponsored posts can cost your business, depending on who you collaborate with. If you have no budget to collaborate with top celebrities, you can go down the influencer route. Choosing micro-influencers, defined as anyone with at least 1,000 – 100,000followers on social media, they are actually more loved by the Gen Z kids since they can relate to them, generating more engagement.

As a matter of fact, micro-influencers drive 60 percent higher engagement levels with 22.2 percent more weekly conversion. Plus, they are at least 6.7 times more cost-efficient.

3. Focus on Snapchat

Although they still love Facebook, 34% of US teens think that the site if for “old people”. As a matter of fact, Facebook lost more than 25% of users between the ages of 17 and 13 in just a period of 3 years.

Regardless, Facebook is still a legitimate and reliable way to reach Generation Z. However, if you are looking to up your event marketing game, then you need to focus on other social media platforms, particularly Snapchat and Instagram.

According to a survey, Snapchat is the favorite platform of US teens at 45% with Instagram following in second place.  In addition, 71% of Gen Z uses Snapchat every day with 51% of the group using it at least 11 times a day.

So, when thinking about what social media platform you’re going to market your event, forget about Facebook and start designing for Snapchat and Instagram.

4. Email Marketing, Too

While most people think that email marketing is for those hard-working adults, email marketing is also a must event marketing strategy for the Gen Z population. Since the majority of marketers will target Gen Z via social media, their inboxes have less competition.

And with less noise means more space for your emails to grab their attention, passing the short8-second attention span of Gen Z, and engage your audience.

As a direct line of communication that does not rely on algorithms in order to get your message in front of your audience, email still continues to be a powerful tool in order to invite, connect and engage with your audience.

And yes, even your Gen Z audience.

 

Maxwell Donovan is the writer of this article. He works for a Conference startup. His assignment is to discover the correct representatives and specialists for the meetings and different business occasions. These gatherings are profoundly sought after are a decent method to produce business leads. In the event that your organization additionally needs to arrange a gathering or a b2b meeting for your customers, it would be ideal if you be in contact with him.

Guest Post: Facts about Social Media Habits of Each Generation

With gadgets advancing further and internet connection not getting any slower, it’s only a matter of time before more than half of the world’s population is plugged and logged in on their social media accounts.

The estimated number of social media users today is at 3.19 billion, encompassing the baby boomer generation to the younger Gen Z. Here are some nifty facts about each generation’s social media use:

  • 93% of baby boomers open Facebook daily, spending 11+ hours a week on it
  • 80% of Gen X have Facebook and Twitter accounts; they spend more time on social media than millennials
  • 70% of millennials prefer Facebook over YouTube
  • Gen Z prefer Instagram over Facebook and Snapchat

Aside from being a tool for users in connecting with loved ones and being a platform where they can share their thoughts, social media can also be utilized by organizations to reach an audience. This infographic featuring crucial social media statistics can help businesses understand their target audience and leverage social media to communicate with them effectively.

 

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