MIPRENEUR-2024 Marketing Trends

We’ll leave pointless speculation about AI at the door and instead focus on three key trends in the marketing industry:
1. As consumer behavior evolves, neuroscience grows increasingly important.
2. There is a continued shift towards freelance and fractional talent.
3. Content saturation is having a ripple impact on brands of all sizes.

PRESENTER:
Tim Haines — Tim Haines lives at the intersection of marketing, people, and technology. He sold his first marketing agency in 2023 after spending ten years building it.